Your Employees: Greatest Champions or Credible Cynics. Start Talking To Them.

Your employees are talking about your company. They're posting messages online or blogging. They are discussing their coworkers and bosses with friends. They are chatting with strangers at the grocery store. As their employer, are you giving them what they need to be good ambassadors ?

Most organizations don't question the importance of developing strategic communications plans for media, shareholders, customers, and other external audiences. But many forget about their first, and most important audience: employees.

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